Software Scientist
CSE · Data Mining · Ch 1.4.1

Characterization and discrimination: jobs, industries and a business idea

Describing a group ("who are our loyal customers?") and comparing groups ("how do they differ from customers who left?").

1

In job ads, it's called

customer segmentationcustomer profilingcohort analysischurn analysis

Roles that use it: Marketing Analyst, Customer Insights Analyst, Product Analyst, CRM Analyst.

See live openings right now:

2

Industries that need it

TelecomOTT and mediaEdtechBankingD2C brands

Tools used at work: SQL, Excel pivot tables, Python (pandas), Google Analytics.

3

Your mother tongue is a skill

AI companies pay native speakers to label, clean and check data in Telugu, Tamil, Hindi and other Indian languages. That is the same data cleaning and classification you study in this subject, done in your mother tongue. Remote, part-time contract work is common.

4

Build a business from it

Help local gyms, coaching centres and salons find which members are about to stop coming, and win them back.

Prove it this weekend

Take a public customer dataset and write a one-page profile: who buys most, who leaves, and how they differ.

Put it on your own website (make one free with our website tool) and share the link in your applications.

We never promise jobs or income. Pay depends on skills, city and company, so check live listings. Never pay anyone to apply for a job.

Live · Mon 16 Nov 2026 · 8 PM IST

₹99 Startup Masterclass: your syllabus is a startup

Open the doors hiding in your subjects, live: jobs, mother-tongue work and a business. Then build it with AI. Full refund within 30 days.

See the Masterclass

All Data Mining topics · All subjects